SOCIAL CONTENT FOR INSTAGRAM

HIGH FIDELITY PROTOTYPES

GOAL: Re-design Urban Urbane Co’s e-commerce solution that caters to men, with a goal of delivering: convenience, quality and fair pricing. The key objective for this project was to “build trust”. Our phase one approach was to update the UI (user interface) which would play a deciding factor in this phase of the project, trying to establish “trust” through visual elements and simplicity. Men are typically not big on shopping, therefore convenience, quality and pricing are big factor to most men across income levels.

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