The Power of Product Photography

Photographer, Erkan Cetin

When you’re selling a product the image you put forth must evoke the hopes, dreams and aspirations of the brand. Product photography & styling truly can be key to the success of your product launch. Consumers are visual. To thrive in today’s marketplace, companies must tap into “selling the sizzle”. That sizzle is visual in nature, and a culture filled with camera phones, consumers have grown to be rapid-fire-visual. Thus, making it harder for marketers to make an impression. Only images and messages that manage to stand out survive to capture the consumers attention.

At some point in your creative process, you must address what emotional response do you want your campaign to evoke? Understanding the importance of creating and selecting the right photo can make an audience feel the emotions of romance, freedom, excitement, trust or fear. This helps develop the brand’s reputation and cultivate relationships with consumers.

If your company introduces and new product, it’s important to highlight two things. First, your marketing campaign must showcase the product itself. Images must portray the product clearly, attractively and in the most enticing way possible. Secondly, the marketing efforts must demonstrate how life is better with this product. Using product photography achieve both of these goals. The final and most important result is an eye-catching image that stokes the consumer’s interest in the product.

Creating effective product photography, will aid the product marketing success and stand out from the competition.